adidas X Bumble

“with two-in-three experiencing intimidation in the gym, adidas and Bumble set out to help tackle the issue together.”

we launched a new ‘Gym buddy’ adidas Interest Badge on Bumble, Bumble For Friends mode, and Bumble For Friends app – to make it easier than ever to find a workout buddy. The partnership landed alongside the adidas Training SS24 Strength collection, featuring adidas’ high-performance training apparel and footwear, including the Dropset 2.