content creation*:

reels, photos, and captions.

*And a lot of [questionable] Canva.

i ran the LEON Restaurants Instagram, Facebook, Twitter, LinkedIn, and TikTok pages; creating all of the content, and running the partnerships and influencer programmes.

objectives

use media for a meaning and only posting with a purpose, build and engage the LEON community. Amplify the LEON brand identity using tone of voice, relevant content, and guest communication.

project

content shooting, caption crafting and customer engagement. LEON’s tone of voice is witty, cheeky, knowledgeable, personable and relatable.

results

+15,000 Instagram follower growth in 6 months.

3% average engagement rate across all social media platforms (Instagram, LinkedIn, Facebook, TikTok).

strengthened brand identity and tone of voice.