email marketing
promoting products with a purpose—combining contextual and environmental influences to craft stories for LEON’s CRM marketing campaigns.
This required researching and writing educational pieces on topics such as the environment and nutrition.
and using short, sharp, visual-led content to drive CTR.
storytelling and building depth of brand identity was key.
objectives
driving open rates, click-through rates, and sales, forming and engaging the LEON tribe, growing the database, and educating our guests.
project
crafting engaging email newsletters for LEON’s database of 260,000+ people in LEON’s fun, cheeky, expert tone of voice. using weekly data to inform strategy, and segmented marketing tactics, personalisation, and tailored copy to target audience groups.
results
LEON’s email newsletter metrics exceed industry benchmarks…
