Bumble run clubs

taking the project from concept and running with it, we now host run clubs globally and show up at marathons everywhere (Berlin, Barcelona, New York, Chicago…).

some highlights from Berlin were:

awareness: +5pp increase from August to September in Berlin

favourability: +3pp increase from Q2 to Q3 in Berlin

Bumble cheerzone was visible in live transmission on tv

+169% more accounts reached in Sept vs August on @bumble_de

2k pieces of merch distributed at marathon, 500 further through run clubs and seedings

run club takeovers have ‘sold out’ within 2-3 hours, with +150 participants to date and with requests for runs in more cities